Advertisements 📺📺

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  Advertisements are one of the marketing techniques and it plays a major role in reaching the product to buyers. Advertising can actually develop the product that is being marketed and at the same time can also bring down the value of it. It actually involves a creative field work to make it such a way that it influences the viewers. Not necessarily that the buyers have to choose the product, but advertisements can affect in a certain way that it creates an awareness. The basic success of advertising is to introduce the product to the viewers and make it look as attractive as possible. Making them to buy is next level. There are many other things related to advertising but on my assumption, I think this is the base idea. 


Advertising is a creative field. Certain advertisements of those days gave emphasis to the concept and the product being marketed through that, will play along with the concept. Have you seen these old Surf Excel ads?

They had a genuine reason for using that detergent powder. 

 It tried to capture the emotion with which viewers were attracted and with that a brand market was set for the product. 

It also reminds me of this mentos ad where it shows the evolution of a human in a little comical way. Ads were interesting to be watched at those times. 

These are iconic ads that had an impact on the viewers and had a fan base for the advertising concepts. 

They had a pattern of holding the concept at centre and the product behaves like a necessary emphasis to the story. 

One other ad, which I liked is this HP laptop ad. This too is not a very recent one. It came a few years back, which had a touching storyline along with it. 



But today's ads are completely in a different phase which has diverse and novel strategies.Today's advertisement concept centers focus on the product making the concept secondary and it completely shifted from old patterns.  There is a development according to the growth of technology and today's advertisements have also devised new factors according to present day expectations of audiences.  Perspectives and ideas change according to time.  But the above mentioned ads are few of my favourites which were rulers at those times. I feel ads like these,  will gain prominence even today and can stay unique. 


( Note: All the images are downloaded from Google). 

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